Monetizing Digital Content, by SIIA (Software & Information Industry Association), Washington, DC.

"The Software & Information Industry Association is the only trade association with a global reach that provides a credible, unifying voice for all businesses that provide the software and information that underpin the digital economy."

Speaker, "Syndication: Building Your Brand in an Online Environment" by David Mathison, CEO, Kinecta. 
The presentation discussed attracting qualified users to your site and maintaining ongoing relationships with them through effective branding.