Web Metrics Conference, by SRI, San Francisco, CA

"Web Metrics: Monitoring, Measuring and Multiplying Your Web Strategy". Proven methods to increase your customers, your profits, your market share.  Evaluate demographic and research data to improve services and increase profits.

Chairman: Keynote, Opening Remarks by David Mathison, CEO, Kinecta,  December 1, 2000
Speaker: "Measuring Content Usage Across A Syndicated Network", by David Mathison, CEO, Kinecta
In a distributed world of intersecting content, property rights and royalties, new tools are required to manage and measure performance in the decentralized web ecosystem.  We are still battling with the legacy of vertical, centralized, site-specific businesses plans, measurement tools, "stove-pipe" applications and content management systems originally designed for management of a single site, not networks of sites in a distributed environment.