From the January 21, 2002 issue of Media Week, Katy Bachman story is a sick reminder - the fact that news media and their advertisers profit from tragedy. Am I the only one that gets ill from reading about this kind of profit-taking? It almost seems like they feel its a "good" thing....
"News Outlets Broke Records Post 9/11"
"Sept 11 not only changed the face of the world, it also whet America's appetite for news radio. Midway through the release of Arbitron's Fall survey (Sept. 20-Dec. 12), several All-News stations in top-10 markets shattered ratings records.
WINS-AM in New York had its best numbers in 18 years, said Scott Herman, vp and general manager. The Infinity Broadcasting-owned station had a weekly cume of close to 3 million, up from about 2.2 million the previous year. In Washington, D.C., Bonneville International's WTOP-AM drew more than a million listeners a week, the largest number of listeners the station has ever had, boasted Joel Oxley, vp and general manager of WTOP.
While radio executives unanimously agreed that Sept 11 was by far the biggest factor in ratings for All-News, they're also hoping that it will be a longer-lasting trend."