Broadcasting and Cable shows how hard it is these days for independent cable channels to get carriage in digital service, let alone basic cable carriage. Same is true in broadcast TV, and in film, and in publishing. Whats an independent to do? Visit www.bethemedia.com for some ideas...
Jokevision President Stephen Cunningham heard a good one the other day. "What's the difference between launching a cable network and touching the moon?" a cable executive asked wryly. The answer: "Nothing."
"Nets need at least $100 million to break even....The Golf Channel and Outdoor Life Network each spent $100 million, and that was almost 10 years ago."
A $100 million barrier to entry in any market is utterly ridiculous. In exchange for digging up our streets and being granted a near-monopoly in our communities, these faceless cable conglomerates then turn around and charge independents a fortune to get decent carriage. This system is broken and demands change!