Founded in 1983, PMA (the Independent Book Publisher's Association) is a trade association of more than 4,000 independent publishers that serves book, audio, and video publishers in the US and abroad through cooperative marketing programs, education, and advocacy.
Publishing University, sponsored by PMA, is the most comprehensive and respected educational program in the publishing industry. Publishing University features three days of programming with four keynote speakers, early bird sessions, the Benjamin Franklin Awards Ceremony, and 85 courses in eight tracks:
Internet; Marketing; Sales; Basic Publicity; Advanced Publicity; Editorial and Production; General Publishing, Legal and Finance; Advanced Track (See Advanced Track attendee pre-requisites, below)
2008 Publishing University: May 27-29 at the Wilshire Grand Hotel, 930 Wilshire Blvd, Los Angeles. Register now.
Wednesday, May 28 7-8:30am (Pacific Ballroom): ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison
Ask The Experts is a special opportunity for attendees to meet with speakers and industry veterans for brief, one-on-one, private consulting sessions on a wide range of publishing topics, or anything on which you’d like feedback. Sessions are designed to provide free help to PMA members. Bring your materials and questions.Mathison will provide attendees with free, personalized consultations on "Internet, Blogs, and Social Media."
Wednesday, May 28 (2-3pm): David Mathison will present a class on Web 2.0 tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:
A Taste of the Web/Advanced Web 2.0 Tools:
DIGG, del.icio.us, wikis - Oh My!
"Learn which Web 2.0 communication strategies can make the biggest impact on the marketing of your book. Discover tips and techniques about many advanced Web 2.0 tools, such as DIGG, del.icio.us, wikis, podcasts, videoblogs and social media. Empower your usage of 2.0 tools and learn how you can drive critical awareness, get media coverage and enable long-term viral power on the Internet to increase your book’s success. Discover the keys to integrating online PR Web 2.0 efforts and blogging with traditional marketing and advertising. Are you ready to shine virtually?"NOTE: This class is part of PMA's Advanced Track, designed to facilitate networking, group interaction, and answers to specific publishing questions. These classes are custom designed for experienced publishers. To attend the Advanced Track you must meet at least three of the following five prerequisites:
- Attendance of least one previous Publishing University
- Three years in publishing
- Publishing as your primary business
- $250,000 in annual sales
- Five titles published
Thursday, May 29 7-8:30am (Pacific Ballroom): ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison
Ask The Experts is a special opportunity for attendees to meet with speakers and industry veterans for brief, one-on-one, private consulting sessions on a wide range of publishing topics, or anything on which you’d like feedback. Sessions are designed to provide free help to PMA members. Bring your materials and questions.Mathison will provide attendees with free, personalized consultations on: "Internet, Blogs, and Social Media"
Learn how to self publish your own book
See chapter 2 of BE THE MEDIA:
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