BE THE MEDIA contributor Peter Broderick featured in BusinessWeek

Peter Broderick, author of "The Revolution in Digital Movie Production and Distribution" in Chapter 8 of BE THE MEDIA, was featured in the June 2008 issue of BusinessWeek.

Broderick is President of Paradigm Consulting, which provides consulting services to filmmakers and media companies.

He was also the founder and President of New Wave Films, which helped launch the careers of exceptional filmmakers.

Recently,Broderick has given a presentation at the Cannes Film Festival on 'cutting edge distribution" and a keynote in Hungary on the future of distribution.

The article, titled "Indie Filmmakers Hit Their Target," was written by John Tozzi and discusses the growing number of independent filmmakers choosing to distribute to their target audiences rather than taking the traditional route through distributors. In order to do this, many turn to the Internet.

According to Broderick, "Filmmakers need to be as creative about their distribution as they are about their production." This means they have to stray from the norm and come up with innovation tactics. The producers of King Korn, compiled a list of food activists and organic farmers while they were filming. Once the film was complete, they had a roster of people who would genuinely be interested in their film that examines the role of corn in the U.S. The producers, Curt Ellis and Ian Cheney are clients of Broderick's. They also booked their film for single-night screenings and sold DVDs on location.

The people who created the film are the ones who best know who would be interested in watching it. For that reason, it makes sense for the filmmaker to distribute his own film. According to Ellis, "I think we felt in some way that we were better able to communicate with our core audience than a distributor who's used to dealing with mass audiences."

Distributing your film on your own has a huge potential for profit. If a film sells in stores for $25 after paying royalties to the distributor,  the filmmaker would make about $2.50 per DVD. Selling this same DVD through his Web site, the filmmaker would net around $20 a sale. "There are a number of filmmakers who made more than $1 million selling one DVD from one Web site," Broderick said.

Web sites also offer another benefit. E-mail addresses can be collected from those who purchase the DVDs, giving the filmmaker an entire contact list of people who may be interested in future related films or products. Thus, Broderick asserts that an e-mail address as valuable as a sale itself.

In Chapter 8 of BE THE MEDIA, Broderick teaches YOU how to produce and distribute your ultra-low budget digital film.

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