Founded in 1983, The Independent Book Publishers Association (formerly PMA) is a trade association of more than 4,000 independent publishers that serves book, audio, and video publishers in the US and abroad through cooperative marketing programs, education, and advocacy.
Publishing University, sponsored by PMA, is the most comprehensive and respected educational program in the publishing industry. Publishing University features three days of programming with four keynote speakers, early bird sessions, the Benjamin Franklin Awards Ceremony, and 85 courses in eight tracks:
● Internet
● Marketing
● Sales
● Basic Publicity
● Advanced Publicity
● Editorial and Production
● General Publishing, Legal and Finance
● Advanced Track (See Advanced Track attendee
pre-requisites, below)
2009 Publishing University: May 26-28 at the Roosevelt Hotel, 45 East 45th Street New York. Register now.
Wednesday, May 27 7:00-8:15am: ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison
Back by popular demand! Last year, attendees who
were able to brave the early hours received thousands of dollars of FREE
consulting advice. Don’t miss this special opportunity to meet with speakers and
industry veterans for brief, one-on-one, private consultations on a wide range
of publishing topics. They can review your publishing direction, book jackets,
marketing plans, or anything else on which you’d like feedback. Bring your
materials and bring your questions. You will have the opportunity to meet with
several experts while enjoying coffee and a continental breakfast.
Wednesday, May 27 (10:30-12pm): David Mathison will present a class on Web 2.0 tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:
Web 2.0
and Social-Media Tools and Techniques: What You Need to Know About Facebook,
LinkedIn, Twitter, Social-Media Releases, Blogs, and Microblogging
If you’re ready to boost your social-media savvy
but aren’t sure which tools will work most powerfully, you’ll enjoy this class.
We will focus on blogging and Web 2.0 social-media tips, tools, and traps;
Facebook; and LinkedIn. We’ll also review the advantages of MySpace; why
AmazonConnect may be your book’s best friend; and new free tools for optimizing
your Web site and press releases. We’ll devote time to what social media can and
cannot do for you and take a hard look at the top ten tips for reaching out to
bloggers. Microblogging (e.g., Twitter) is rapidly becoming the next cool tool,
and you’ll want to find out more. Don’t miss this advanced opportunity to learn
how to use and apply the strategies of Web 2.0 communications in your business.
Thursday, May 28 (2-3:30pm): David Mathison will present a class on using advanced social-media tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:
Using
Advanced Social-Media Tools for Book Web 2.0 Exposure
You’ve heard about book authors setting up Facebook pages. You’ve watched how
quickly blogs can spread a powerful viral message. This hands-on class will give
you a step-by-step practical guide to understanding and using various online
social-networking tools, channels, and sites for book-publicity purposes. We’ll
show you how to avoid common pitfalls. Hear about building blogs, microblogs
(Twitter), podcasts, media sharing (Flickr, YouTube), social reference
(Wikipedia), social news (digg), social bookmarking (del.icio.us), and even
virtual worlds (SecondLife). We’ll also address the new Social Media press
release for building online buzz for a book launch. Attendees will leave with a
small e-book titled “Get Your Social Media On”—filled with takeaways, action
items, two case studies, and a how-to template.
Thursday, May 28 7-8:15am: ASK THE EXPERTS
ASK THE EXPERTS, featuring David Mathison
Back by popular demand! Last year, attendees
who were able to brave the early hours received thousands of dollars of FREE
consulting advice. Don’t miss this special opportunity to meet with speakers and
industry veterans for brief, one-on-one, private consultations on a wide range
of publishing topics. They can review your publishing direction, book jackets,
marketing plans, or anything else on which you’d like feedback. Bring your
materials and bring your questions. You will have the opportunity to meet with
several experts while enjoying coffee and a continental breakfast.
