Be The Media

David Mathison at E-Factor event in Amsterdam and Berlin

David recently spoke at the E-Factor event in Amsterdam, located at Spaces, to promote his new book Be The Media. He discussed the ways of creating and distributing content in almost every major media field, including publishing, music, video/film, licensing, blogs, podcasts, syndication and more.

E.Factor, which stands for "The Entrepreneur Factor," is an online community comprised of 800,000 entrepreneurs, investors, venture capitalists, and bankers. It's a virtual marketplace designed for entrepreneurs, by entrepreneurs.

E.Factor.com is a place where entrepreneurs can focus exclusively on making business connections, negotiating deals, exchanging information and promoting their services and products.

The E.Factor community is an ideal way for entrepreneurs to increase their brand exposure, establish a network of high quality contacts, and acquire the funding needed to take their enterprise to the next level. 

David also spoke at the E.Factor event in Berlin, at Zurmoebelfabrik, just two days later. He was particularly excited to speak in Berlin because it is the birthplace of Einsturzende Neubaten, the band that in 2002 pioneered the 'fan supported' model with the "Supporter Album No. 1"

Nov 19-21: US Embassy in Zagreb, Croatia hosts "The Digital Transition: A Regional Conference on Media in SE Europe"

The Digital Transition:  A Regional Conference on Media in Southeastern Europe

November 19-21, 2009: Hotel Palace, Zagreb, Croatia

Hosted by the Public Affairs Section, U.S. Embassy Zagreb, Croatia and including radio, television, and print journalists, academics, researchers, broadcasters, bloggers, and other participants from Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Serbia and Slovenia.

Guest Speakers:

• Kent Collins, Chair, Radio-Television Journalism, University of Missouri Journalism School
  
• David Mathison, Media Expert, Consultant, Author, Be the Media
• J. Eric Braun, Digital Media Convergence Consultant

Video from "The Digital Transition," Day 2

Streaming of the entire 2-day event is available at USTREAM

See full schedule, PHOTOS and more through link below...

David Mathison interviewed on Danish Public Radio

In October, Mathison was a featured guest on Harddisken, a popular program hosted by Henrik Fohn on Danish public radio.

During the program he speaks alongside Xeni Jardin (founder of Boing Boing), Dan Larsen, Nikolaj Sonne, Anna Ebbesen, and Astrid Haug about the challenges independent artists meet when trying to promote their work.

Though most of it is in Danish (David's parts are in English), the interview contributed to a very large number of Be The Media booksales in Denmark.

You can listen to the broadcast from the Harddisken website. The link is located directly under the date, and has a speaker icon next to it.

Columbia-Hearst Journalism Dialogues featuring David Mathison: "Changing Media Landscape, 2009"

On Thursday November 12 from 6:30-9pm,The Hearst Foundation and Columbia Journalism Digital Media Program present the Columbia-Hearst Journalism Dialogues, Columbia J-School's annual look at the journalism revolution.

This year's event features several fascinating influencers on a different kind of panel, with a real conversation among the participants and audience - with no Powerpoint in sight.

CHANGING MEDIA LANDSCAPE, 2009

MODERATOR:

• PROFESSOR SREE SREENIVASAN, Dean of Student Affairs, The Journalism School at Columbia University http://twitter.com/sreenet

SPEAKERS:

• JULIA ANGWIN, WSJ technology editor and columnist; author, "Stealing MySpace: The Battle to Control the Most Popular Website in America." http://twitter.com/JuliaAngwin
  
  
• JOHN BORTHWICK, CEO of Betaworks, a new media company that builds, and invests in, real-time web companies, including bit.ly, Twitter, TweetDeck,Tumblr, Outside.in and gdgt. http://twitter.com/JohnBorthwick
  
  
• ALAN LEVY, founder, BlogTalkRadio.com, an Internet-radio network offering free call-in talk shows, and Cinchcast.com, a new tool for micro-podcasting. http://twitter.com/AlanLLevy
  
  
• DAVID MATHISON, author, "Be The Media: How to Create and Accelerate Your Message... Your Way" and former VP for global syndication for Reuters. http://twitter.com/bethemedia
  
  
• JENNIFER PRESTON, social media editor, New York Times and formerNYT reporter, editor and newsroom manager. http://twitter.com/NYT_jenpreston
  

No RSVP required. FREE. Open to the public. VENUE: Columbia Graduate School of Journalism Lecture Hall. 3rd Floor - 116th Street and Broadway.

Watch the webcast below or here

Penn State: Be The Media's David Mathison to address entrepreneurial media models

David Mathison will present a lecture titled "BE THE MEDIA: Entrepreneurial Media Models, Activism, and Policy" at 7:30 p.m. Wednesday, Nov. 4, in Foster Auditorium of Pattee Library.

The lecture is free for Penn State students and the public.

In addition, he will visit classes on media activism and media ethics while on campus.

Mathison's visit is being coordinated by the Don Davis Program for Ethical Leadership, housed in Penn State's College of Communications:

"The mission of the Don Davis Program in Ethical Leadership is to promote professional, academic and personal integrity within the community of the College of Communications at Penn State."

According to Amit Schejter, associate professor of communications in the Department of Telecommunications (pictured with Mathison above):

"Dave's visit adds to his recent contribution of 150 copies of 'Be the Media' for use by our students and faculty in both conceptual and practical courses. I hope Dave's visit will help motivate the many amongst us who wish to use media to further community engagement and democratic discourse."

David Mathison Interview with Stephen Lendmen of the Republic Broadcasting Network

David Mathison recently spoke with Stephen Lendmen of the Republic Broadcasting Network regarding his new book Be The Media.

Stephen Lendmen received a BA from Harvard in 1956 and an MBA from the Wharton School at the University of Pennsylvania in 1960.

This interview focused on the ways in which the book helps educators, librarians, journalists, and students promote social change by effectively creating and widely promote their ideas.

It also features a lengthy discussion on the second half of the book, the Community Media Renaissance, which outlines the importance of people owning and controlling the distribution infrastructure, versus allowing corporations to control content creation and distribution.

"This com­mu­nity media renais­sance I describe is exem­pli­fied by peo­ple work­ing together — not nec­es­sar­ily for finan­cial reward but in com­mon pur­pose to build crit­i­cal, open source infra­struc­ture that helps us all become suc­cess­ful. Exam­ples include the Linux oper­at­ing sys­tem, the Fire­fox browser, Wikipedia and Cre­ative Com­mons. Or engaged com­mu­ni­ties of fans help­ing an artist go viral by shar­ing and link­ing to the artist’s work." - David Mathison

To listen, click here