Join David Mathison as he interviews authors and speakers David Meerman Scott and Sam Horn. You will learn how to create an intriguing brand and/or title that really POPS, in order to get the attention of readers, journalists, and TV/radio show producers.
We also learn how David and Sam work with conference planners and event bookers to get high paid, repeat speaking engagements at prestigious sites across the globe.
You don't want to miss this informative show!
David Meerman Scott is a marketing strategist, keynote speaker, and seminar
leader who has presented at conferences and events in over 20 countries on 4
continents. He is author of the award-winning BusinessWeek bestseller, The New Rules of
Marketing & PR, the hit book World Wide Rave, three other books, and writes
for Huffington Post.
His blog, Web Ink Now, is ranked by AdAge Power 150 as a top worldwide
marketing blog.
David's clients include Cisco, HP, Microsoft, The NY Islanders, NASDAQ Stock Market,
McKesson, U.S. Air Force, SAP, Google, Digital River, Hill & Knowlton, Hanley
Wood, Dow Jones, TS2, and many more.
Author, speaker, and consultant Sam Horn is known as America’s Intrigue
Expert. Sam is author of six books from major publishers, including POP! Create the
Perfect Pitch, Title and Tagline for Anything, which teaches you how to
interest anyone in anything in 30 seconds (endorsed by Seth Godin, Jeffrey
Gitomer, Ken Blanchard); and "Tongue Fu!®: What to say – when you don’t know
what to say."
Sam is a 16-time Emcee of the Maui-Hawaii Writers Conference, and was selected
(with Tom Peters) to be a featured speaker at INC Magazine’s 500/5000 convention
honoring the top entrepreneurial organizations in the country.
Sam's clients include the Fortune 500 Forum, Young Presidents
Organization, Hewlett-Packard, NASA, Kaiser Permanente, KPMG, Boeing, Intel and
Capital One.
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