By David Kaplan in Media Daily News:
"So far, outdoor advertising revenues saw a 6.5 percent increase for the first nine months, and a 3.6 percent increase for the third quarter, according to the industry trade group Outdoor Advertising Association of America.
However, as the OAAA's numbers point out, much like the tremendous rise in TV ad revenues, the unprecedented spending of more than $1 billion in national and local political races pushed out-of-home advertising revenues through the roof.
For instance, outdoor media performance was up in seven of the top ten advertising categories for the first nine months of the year. And as the association notes, the most significant growth came in the "Government, Politics and Organizations" category with a substantial 42 percent rise due to political spending for the November elections.
The rise moved Government, Politics and Organizations onto the top ten advertising categories list for the first time, knocking the Beer & Wine category off the list."