By Adam L Penenberg in Wired.com:
Great - just what bloggers need. Assholes with money to buy them out, strip them of their moral value, add commericals and make them just like - yup - MAINSTREAM MEDIA. yuck. ing glossy weekly tabloid. Go for it, Jason - your wet dream come true.
"So with MarketWatch sold and Slate likely getting sold soon, could MSNBC, CNET, Salon.com and all the other dot-com survivors be next? Nah, unlikely. But there could be a spate of other media properties for sale.
Namely blogs. You heard me.
According to Sam Whitmore, editor of Sam Whitmore's Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations, where a growing number of people are going for opinions, analysis and community. "Look at what happened politically," Whitmore said, when blogs hit the big time during the presidential campaign. "The same thing will happen in business, because people know they don't need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information."
Whitmore, a former editor and chief of PC Week, believes that established media brands will have no choice but to adopt blog strategies — and acquisitions will be a part of it. He predicts that by this time next year, Nick Denton, founder of Gawker and Wonkette, or Jason Calacanis, who co-founded micropublisher Weblogs, will have sold a couple of their blogs.
In fact, it may have begun. Last week, while MarketWatch attracted most of the headlines, one of the first blog acquisitions took place: Military.com, a unit of Monster, bought Defense Tech, a popular weblog operated by freelance writer and Wired News contributor Noah Shachtman.
I'm sure there will be more blog-to-riches stories."