Be The Media

Be The Media earns great review by Bookviews

Be The Media book reviews are coming in, and things are looking good. Here is the first, from Paul Caruba of Bookviews (September, 2008):

Getting Down to Business Books

"With the advent of Labor Day, everyone settles in to make the most of the remainder of the year in terms of whatever business they’re in. There is no end to books on management and sales theories and, frankly, in a changing competitive environment, they are probably needed.

Since I have made my living in public relations after abandoning fulltime journalism decades ago, I will begin with a recommendation of Be the Media: How to Create and Accelerate Your Message…Your Way ($34.95) by David Mathison with more than sixty contributors.

Why does it have a hefty price? Because it is 435 pages of some of the smartest, best advice that authors, filmmakers, musicians, cartoonists, bloggers, and other creative types will find, but they are not alone.

Policy makers, community organizers, educators and, just about anyone with a horn to blow will discover the power of podcasting, how to create and self-syndicate a radio show, how to promote your video using the Internet

There’s a whole section on how to use the Internet for E-commerce, advice on how to license your ideas, and on and on and on!

Crammed into this book is the kind of know-how it would otherwise take you a very long time to learn.

Excited? Its official release is October.

Meanwhile you can visit www.BeTheMedia.com."

Be The Media at Book Expo America (May 29-June 1, LA, CA)

Last year, BEA had over 37,000 registered attendees and approximately 1,000 media representatives, including all major national news outlets.

How to "BEA" The Media:

Booth 5601: We are in booth 5601, next to the entrance of the West Hall in the Independent Publishers section. Galleys of the book are available for review at the booth.

New Title Showcase: Galleys are also available for review in the New Title showcase, located in the lobby of the West Hall.

Free autographed galleys: David Mathison will autograph a limited number of free BE THE MEDIA galleys on Saturday, May 31 from 2:30-3:00pm at Table 26 (in the Autograph Area at the rear of the West Hall).

Joining Mathison in this autograph time slot will be:

• Table 26: David Mathison (BE THE MEDIA)
• Table 24: Professor Robert Thurman (Why The Dalai Lama Matters)
• Table 22: Ray Bradbury (Farewell Summer)
• Table 20: Jamie Lee Curtis (Big Words for Little People)
• Table 15: Ernest Borgnine (Ernie)
• Table 06: Dr Ruth Westheimer (Dr. Ruth's Guide to Teens and Sex)

This 2-3pm Saturday autograph time slot is celebrity-packed. Free galleys will be autographed on a first come, first served basis - so be sure to get there early.

Learn how to self publish your own book
See chapter 2 in BE THE MEDIA:

David Mathison presenting Advanced Track class on Web 2.0; featured in 'Ask The Experts' (May 28-9, Los Angeles)

Founded in 1983, PMA (the Independent Book Publisher's Association) is a trade association of more than 4,000 independent publishers that serves book, audio, and video publishers in the US and abroad through cooperative marketing programs, education, and advocacy.

Publishing University, sponsored by PMA, is the most comprehensive and respected educational program in the publishing industry. Publishing University features three days of programming with four keynote speakers, early bird sessions, the Benjamin Franklin Awards Ceremony, and 85 courses in eight tracks:

Internet;  Marketing;  Sales;  Basic Publicity;  Advanced Publicity;  Editorial and Production; General Publishing, Legal and Finance; Advanced Track (See Advanced Track attendee pre-requisites, below)

2008 Publishing University: May 27-29 at the Wilshire Grand Hotel, 930 Wilshire Blvd, Los Angeles. Register now.

Wednesday, May 28 7-8:30am (Pacific Ballroom): ASK THE EXPERTS

ASK THE EXPERTS, featuring David Mathison
Ask The Experts is a special opportunity for attendees to meet with speakers and industry veterans for brief, one-on-one, private consulting sessions on a wide range of publishing topics, or anything on which you’d like feedback. Sessions are designed to provide free help to PMA members. Bring your materials and questions.

Mathison will provide attendees with free, personalized consultations on "Internet, Blogs, and Social Media."

Wednesday, May 28 (2-3pm): David Mathison will present a class on Web 2.0 tools for authors and publishers with publicist and journalist Nettie Hartsock of Hartsock Communications:

A Taste of the Web/Advanced Web 2.0 Tools:
DIGG, del.icio.us, wikis - Oh My!
"Learn which Web 2.0 communication strategies can make the biggest impact on the marketing of your book. Discover tips and techniques about many advanced Web 2.0 tools, such as DIGG, del.icio.us, wikis, podcasts, videoblogs and social media. Empower your usage of 2.0 tools and learn how you can drive critical awareness, get media coverage and enable long-term viral power on the Internet to increase your book’s success. Discover the keys to integrating online PR Web 2.0 efforts and blogging with traditional marketing and advertising. Are you ready to shine virtually?"

NOTE: This class is part of PMA's Advanced Track, designed to facilitate networking, group interaction, and answers to specific publishing questions. These classes are custom designed for experienced publishers. To attend the Advanced Track you must meet at least three of the following five prerequisites:

1. Attendance of least one previous Publishing University
2. Three years in publishing
3. Publishing as your primary business
4. $250,000 in annual sales
5. Five titles published
   

Thursday, May 29 7-8:30am (Pacific Ballroom): ASK THE EXPERTS

ASK THE EXPERTS, featuring David Mathison
Ask The Experts is a special opportunity for attendees to meet with speakers and industry veterans for brief, one-on-one, private consulting sessions on a wide range of publishing topics, or anything on which you’d like feedback. Sessions are designed to provide free help to PMA members. Bring your materials and questions.

Mathison will provide attendees with free, personalized consultations on: "Internet, Blogs, and Social Media"

Learn how to self publish your own book
See chapter 2 of BE THE MEDIA:

Snoopy's Guide to the Writing Life

Hey authors! Want to keep your sanity and sense of humor? Here is the book for you - Snoopy's Guide to the Writing Life. Buy it through the link below:

Be The Media success at BEA (Book Expo America)

Book Expo America (BEA) in NYC was a tremendous success. We were overwhelmed with people buying advance copies of Be The Media, requesting our consulting services, and booking us for speaking engagements.

The first person in our booth was the buyer from Barnes and Noble! They want to resell the book when available.

Our booth was swamped with buyers - librarians, authors, publicists, teachers, musicians, cartoonists, speakers, licensors, filmmakers, podcasters, bloggers, politicians, and videobloggers.

Here is the Be The Media booth before the show started:

The calm before the storm: BEA 2007

Alex Mandossian joins the Be The Media team!

We are delighted to have Alex Mandossian join the stellar cast of contributors to Be The Media.

Alex wrote a sidebar called "Teleseminar Secrets" for the Be The Media chapter titled "How to Self-Publish Your Book."

Since 1991, Alex has generated over $233 million in sales and profits for his clients and partners via “electronic marketing” media such as TV Infomercials, online catalogs, voice/fax broadcasting, Teleseminars, Webinars, Podcasts and Internet Marketing.

He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, Vic Conant, Brian Tracy, David Bach, Harvey Mackay, Harv Eker, Joe Vitale, and many others.

He has lots to share. Welcome Alex!

BE THE MEDIA at Book Expo June 1-3

June 1-3: BE THE MEDIA will have a booth at Book Expo America (BEA) in the Jacob Javits convention center, New York, NY.

We will be exhibiting upstairs in the Small Press section, booth #1801.

Our goal is to secure bulk sales to get volume discounts for our first print run. If you know of anyone interested in buying bulk, send them to booth #1801, or contact us here.

These are the GOLD tees we will be wearing in our booth at BEA, we will be hard to miss!

       

BE THE MEDIA at Mark Victor Hansen's Mega Book NY

May 31: BE THE MEDIA will be at Mark Victor Hansen's MEGA Book NY event, Thursday May 31 at the Jacob Javits Center.



Mark is the founder and co-creator (along with Jack Canfield) of the billion-dollar "Chicken Soup for the Soul" series. The New York Times #1 best-selling book series has more than 100 titles in print and over 100 million copies sold in 41 languages.

As usual, Mark has gathered some of the best book marketers on the planet for a one-day marketing event right before Book Expo America (BEA).

"If you are an author, publisher, speaker, or publicist who wants to write, publish, and sell more books ... this event was created with you and your needs in mind."

I attended Mark's 3-day seminar in Los Angeles two years back, and I highly recommend it.

Get your tickets now before they sell out!

Nation Guide to the Nation: Vote For BookPassage

Jack K alerted me to a proposed Nation Guide to the Nation, a "compendium of goods and services of special interest and assistance to progressive people of all stripes." The Nation is looking for nominations for the best bookstore in your area.

We all know that the best bookstore in our area is BOOK PASSAGE. Just send in a paragraph to the email address below, detailing why you like Book Passage, and what special appeal it has for our community.

Here is just one example, if you want to use it: Book Passage hosted Media Action Marin's briefing on the importance of Marin's upcoming Community Media Center yesterday. This event was attended by community leaders from local non-profits throughout Marin.

So come on - vote for BOOK PASSAGE. And while you are at it, let The Nation know about our upcoming book - BE THE MEDIA...

Send your emails to bookstores@thenation.com.

Support Book Passage and Community Media

Bill and Elaine Petrocelli, owners of Book Passage, invite you to a meeting about protecting local retailers and the community business environment. The primary objective for the meeting is to develop policy goals and an action strategy to regain local control of local economic decisions.

Speakers include Oren Teicher, Associate Director of the American Booksellers Association and an authority on what other communities are doing around the country to protect local retailers.

Place: Book Passage, 51 Tamal Vista Blvd., Corte Madera, CA 94925

Date & Time:  April 30, 2006, 1:00-5:00 pm
More Information: Contact Lisa Wilhelm

Topic:  A Balanced Economy in Marin: What Restrictions Should be Placed on Big Box Stores?

1. What are the important benefits that independent retailers provide to the community in Marin County and elsewhere, such as recycling money into the local economy, meeting local consumer needs, providing a market for local products and supporting community initiatives?

2. What action can people take who want to bring about change in Marin County and develop sensible regulation of national chains and big-box retailers?

3. What other ways are there by which communities can support local retailers? Could community groups develop buy-local policies of their own?

4. Who should make the decisions that affect local retailing and community life? What role should community groups play?

5. What can local governments do to protect the community from national chainstore intrusions that threaten local businesses and community life, such as enacting ordinances requiring review of reatil projects?

6. What are the threats posed to independent retailers from national chainstores and big-box retailers?