"We're the first nonprofit organization to raise money through online video sharing. We uploaded a bunch of videos to Revver, a video sharing platform that uses Creative Commons licenses to help creators make money from their work. Revver attaches a short ad at the end of each video on its network. When a viewer clicks on the ad, Revver splits the resulting ad revenue with the video's creator. Usually it's a 50-50 split, but Revver is generously giving Creative Commons 100% of the money our videos make through the end of our fundraising campaign."